Phil Rothwell Phil Rothwell

Special Powers: Sales and marketing strategy, ecommerce, web services

Phil Rothwell is a B2B sales professional with more than 25 years’ experience working in the internet and IT industry. He combines strong sales, leadership, communication and presentation skills developed across a range of senior organisational roles.

Phil is Sales and Marketing Director at SellerDeck, a UK based e-commerce software and has previously worked for Postcode Anywhere – one the UK’s fastest growing address management companies. Phil’s specialities include: business strategy, sales and marketing, and he has a passion for providing great customer experience. Phil speaks at the occasional event and writes and contributes comments for a range of publications.


Founded in 1996, and based in West Byfleet, Surrey, SellerDeck (formerly Actinic) has helped tens of thousands of smaller companies start selling on the web. SellerDeck has become a general purpose supplier of applications and services to smaller retailers and wholesalers – primarily for ecommerce but also for in-store and telephone/mail order operations. The company has a range of ecommerce applications including web-based and desktop applications for start up and established businesses together with a range of products and services for web designers as well as EPOS solutions.

The Talk

Upselling – a review on what the big boys are currently doing and a methodology that can help you to select the right kind of upsell products.

Phil’s Linkedin | Phil’s blog

SellerDeck is the largest eCommerce packaged software and services provider within the UK, established in 1996. With more than £10 billion of transaction since 1996 and 5000 merchant sites, SellerDeck is one of the UK’s leading suppliers of eCommerce solutions to small and medium-sized businesses.