Greg Atkinson is the Online Marketing Manager for secondary ticket giant StubHub, an eBay company. Greg has over 8 years eCommerce experience across the telecommunications and entertainment industry. His career has centred around brand management, performance digital marketing, customer acquisition & retention, search engine management and multi-channel marketing.
StubHub, an eBay owned company, is the world’s largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theatre and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company’s unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Tottenham, Sunderland and Everton football clubs, along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
Empowered Consumers. The changing relationship between customers and vendors. The relationship between customers and vendors has shifted dramatically over the past two years. As customers have encountered increasing pressure on their budgets, they have had to cut back or eliminate content purchases. To keep their business, vendors have become more flexible. In many cases, innovation has made the difference between business lost and business transformed. During the session Greg will outline the StubHub journey and key learning’s as both an eBay company but also a new entrant and start-up to the UK market.