Biography

Matt McNeill

Special powers: Permission marketing, Newsletters, HTML newsletters, Mobile Marketing

Matt McNeil, CEO Sign Up To

Matt is an entrepreneur specialising particularly in self-service internet technologies. Matt has founded of several successful ventures including Sign-Up.to and eTickets.to. Sign-Up.to have spent the last 8 years dedicated to building the best web applications and services to help businesses harness the power of email and mobile marketing. Sign-Up.to currently have over 2,000 clients – mainly in the UK but also around the world, ranging from small owner-managed outfits to large global brands.

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The Talk

“How to Get More Bang for Your Email Marketing Buck”

Hoe to improve ecommerce ROI from email by focussing on the key areas for optimisation