Google Adwords is one of the most powerful online marketing tools available for getting in front of customers at the exact point they are looking for what you offer.
If can, however, be extremely expensive and inefficient if it is not structured correctly from the start.
My name is John Wilkes and I have been managing Adwords account for clients ranging from small start-ups to huge corporates such as Microsoft and Nokia and the principles of how to save and make money with Adwords are always the same.
Here is a short video on how to structure your account and target the right customers to ensure you make and do not waste money from the start
Blog by John Wilkes